HOW VIDEO CONFERENCING APPS HAVE POSITIVELY IMPACTED GLOBAL BUSINESS
HOW ZOOM AND GOOGLE MEET TECHNOLOGY HAS BECOME A TOOL FOR ADVANCEMENT OF GLOBAL BUSINESS
By Mwangi
Technology is now a crucial part of our lives, creating a
departure when people, especially in Africa, were skeptical about digital way
of life. Even the leap to millennium
transition from 1999 to 2000 attracted rumors of how a particular bug would
destroy functioning by computers, including those controlling nuclear warheads
in the USA.
After all the rumors
and worries, nothing happened. It even
led to an increase in the use of computers, emails, and mobile phones that,
after time, brought the addictive social media. Video conferencing technology
like Skype came later, and now we have new apps to communicate over the
internet. Zoom and Google Meet are now the in-thing in terms of video
conferencing solutions. Their development coincided with the onset of Covid-19,
when everyone was in dire need to maintain social distance. The panic led many
organizations to require most of their staff to work from home.
Zoom and Google
Meets are helping to advance global business in these three ways.
1. Allows
teams to work remotely
You can use Zoom for hours when managing a team
virtually. Business owners can now hold
a meeting with their employees at different places without sending multiple
messages on hangouts, phone, emails, or call whenever an issue arises. Meeting
over video creates a human connection regardless of location. Managers and
other employees now take advantage of video conferencing to create a
collaborative culture as people at different places can see each other. Participants
make decisions faster, unlike when everyone gets a message separately, and some
take more time to respond.
2. Reduces operational cost
Zoom and Google Meet is the type of technology you can
utilize from any place with a device that can access the two. It is a good way
for global businesses to engage in meetings without employees traveling long
distances. It is far cheaper than
funding trips by road, sea, or air. Often, participants also have to spend a
moment in hotel rooms when they are away from their usual work station. Companies can save a lot of money because the
traveling reduces. Those who take a trip between countries will do it only for
an important reason.
3. Enhances
business deals
Many global
businesses would have stalled after the ban on international air travel if
there was no reliable way to communicate with clients, suppliers, and business
partners. Email and phones have been in
use, but they have more risk of misunderstanding. Trading requires much trust.
The video function of Zoom or Google meets allows a participant to watch body
language and facial expression. Both
‘speak’ a lot about a person even without uttering words. You can tell if the
person is sincere, interested, bored, or confident.
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